רשות העתיקות, מינהל שימור משרד הפנים, מינהל התכנון רשות הטבע והגנים משרד הפנים, מינהל התכנון רשות העתיקות, מינהל שימור רשות הטבע והגנים וועדת מורשת עולמית הוועד הישראלי לאונסקו איגוד המתכננים בישראל עמותת אדריכלים מאוחדים בישראל הארגון הישראלי לשימור נכסי תרבות המועצה לשימור אתרי מורשת בישראל איגוד המוזאונים ואיקו'ם ישראל איקומוס ישראל האיגוד הישראלי לארכיונאות ולמידע אוניברסיטת בר אילן בצלאל אקדמיה לאמנות ועיצוב, ירושלים הטכניון – מכון טכנולוגי לישראל אוניברסיטת חיפה המכללה האקדמית גליל מערבי אוניברסיטת תל אביב

תקצירי הכינוס

זיכרון נייד: ייצוג ופרשנות בעולם גלובלי ודיגיטלי


Infographics: a methodological approach to conferring the values of the artwork

Jessica Lewinsky


 

Infographics (information graphic) make the complex bite size. They are a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time. Through their use the correlations that might go undetected in text-based data can be exposed and recognized easier with data visualization. Ideally the infographic makes the thinking process more graspable and interactive. As the amount of data being amassed increases, infographics are being used more and more frequently to help people understand the information contained in that data, and the museum is no exception.

 

The project was conducted in the National Museum of Art in Mexico City with an interdisciplinary approach between conservation, art history, curatorial practices, education, design and museography. The aim was to help visitors have a more engaged and informed visit, emphasizing the elements that constitute the permanent collection. Other goals besides raising awareness of the collection included presenting the different attributions and interpretations that the artworks as polysemic objects have amassed over their lives, generate a booklet with 45 examples that would break down the interpretation levels of at least one artwork in each gallery. Create a user´s manual to help the visitor understand the importance of the works exhibited. Share the research that the institution has done and continues to do regarding its collection. Lastly it was a way to invite observers to have a more in depth observation of art and to consider the impact it can have in their lives.

 

 

By better understanding our heritage, we can better preserve it. Raise awareness regarding its existence and engage people in its consumption and safeguardship for future generations.

 

Through this lecture I aim to present the methodology that was established to create the infographics by presenting some of the final products that emerged from this project. Describe the fields of information that were pondered as necessary. These were divided into three main axis: ontogenetical, formal characteristics and interpretative aspects. The first referring to the context of creation, the provenance and transmission through the years. The second breaking down the formal characteristics of the artwork considering the explanations of manufacturing techniques and style evolution. Through the last axis we presented these objects as cultural capital that can be wielded and used in a variety of ways; presenting the codes of interpretation and uses bestowed to the piece, among other aspects.